As summer approaches, largest ‘crosswalk crackdown’ to date focuses on trail crossings Trail use soared…
Operation Best Foot Forward made quite the impression this time around with six TV stations, two radio stations and four digital print outlets equaling $180,000 in media coverage value and engaging 257,000 pro-ped people through BFF’s Facebook, Twitter and Instagram pages. Local motorists got the message too with the 114 citations– a fine of $164 or 3 points to their driver’s license – and 78 warnings from the Orlando Police Department (OPD) and Orange County Sheriff’s Office (OSCO) for failing to yield to a ped crossing in a marked crosswalk as Florida statue requires.
Since the beginning in June 2013, the BFF numbers have really added up: OPD and OCSO have enforced 45 crosswalks and issued 1,915 citations and 3,955 warnings. These efforts have equaled $2,106,468 (yep, $2 million) in earned media coverage.
¿Hablas Español? Because it is about engaging people, the BFF message reached a new population – Central Florida’s Spanish-speakers. Big thanks to News Channel 13’s Infomas and Telemundo Orlando. The word is out. This community is serious about pedestrian safety.
The next enforcement will be in June – just in time for kids starting their summer vacation.