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Accidents are preventable, especially those involving drivers striking people walking across the street.  Driver and pedestrian education is critical to saving lives and being safe on the streets. Best Foot Forward focuses on grassroots efforts and encourages everyone to educate themselves on the rights and resources available to them for pedestrian safety.

To promote education, Best Foot Forward brings its message to the forefront via presentations to neighborhood safety organizations, community workshops, and events. The coalition leverages traditional and nontraditional media to promote a pedestrian-forward dialogue and build a community of advocates.

Everything Best Foot Forward does on a daily basis– from pitching media stories and writing newsletters or articles to giving speeches and organizing Best Foot Forward events – is all part of a multi-platform, mass campaign to educate the public and invite change. Without education, high visibility enforcements are significantly less impactful.

Forms of Best Foot Forward Education

Community Outreach

Best Foot Forward’s educational initiatives include:

  • Attending community events, where the Outreach Team provides information and materials about pedestrian safety
  • Proactively seeking out opportunities for presentations to neighborhood and homeowners’ associations, apartment or condo or other groups
  • Partnering with local public and private schools for events and presentations to educate the next generation on the importance of pedestrian safety

Media Promotion

Best Foot Forward’s educational initiatives include:

  • Working with traditional media, including TV, newspapers and community publications and websites to promote the awareness of pedestrian safety and Florida’s driver yield law
  • Promoting Best Foot Forward’s message via non-traditional media including social media (Facebook, Twitter, Instagram, YouTube, Flickr) and the website iyield4peds.org
Florida's Driver Yield Law

Florida's driver yield law states that all drivers must stop for people walking in a marked crosswalk.

In short, Florida law states that all drivers must stop for a pedestrian walking in a marked or unmarked crosswalk. In conversation, many drivers say they didn’t know that was the law. For more in-depth information on Florida’s driver yield law, click here.

Community Outreach Progress 2012 to Date

Best Foot Forward’s educational initiatives include community outreach efforts where pedestrian safety messages are presented to communities where locals live, work and play.

Since the program launch in 2012:

  • 275 events tabled throughout three counties
  • 282 presentations for neighborhoods, homeowners’ associations and more
  • 86,580 people reached
  • 262,659 educational materials distributed
  • 22,059 iY4Peds bumper stickers and magnets given away

International Walk to School day in Seminole County with the Seminole County Sheriff's Office

International Walk to School Day with Orange County Sheriff's office and kids

Audubon Park K-8 Bike to School Day

National Night Out Orlando
with Chief Rolon, Officer Campbell

National Night Out Orlando with McGruff the Crime Dog and the Black Panther

Food Truck Friday in Celebration with local Girl Scouts

Interested in having Best Foot Forward come to your community event? Want to schedule a presentation? Contact us here.

Earned Media Progress 2012 to Date

Best Foot Forward works with traditional media on local and national levels, and across all platforms to spread the message of pedestrian safety and Florida’s driver yield laws. Earned media value is a calculation of what media coverage would have cost if purchased for promotion.

Since the program launch in 2012:

  • $5,286,126.90 earned media value from news stories and articles
  • 152,145,828 people estimated reach from traditional media
Latest Media Coverage
Non-traditional Media Progress 2012 to Date

The Best Foot Forward coalition partners work together to expand the educational reach through social media. True to the grassroots foundation, social media and website traffic and e-newsletters help raise awareness of the Best Foot Forward program, its components, and the progress it makes.

  • 1,094 fans on Best Foot Forward Facebook
  • 9,185,316 organic impressions on Best Foot Forward Facebook
  • 1,571 followers on Best Foot Forward Twitter
  • 3,367,899 organic impressions on Best Foot Forward Twitter
  • 593 followers on Best Foot Forward Instagram
  • 21,917 impressions on Best Foot Forward Instagram
  • 362,095 unique sessions on Best Foot Forward website
Latest Education Articles

Roni Wood: A Survivor Turns Her Trauma into Education and Encouragement

Roni Braithwaite-Wood and her son stepped into the crosswalk at Curry Ford and Conway Roads…

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