Best Foot Forward was created to reverse the conflict between pedestrians and drivers by focusing on one specific behavior change – getting more drivers to yield for pedestrians at marked crosswalks as Florida law requires. More than a campaign, Best Foot Forward is a behavior change-based program designed to improve road safety through consistent and persistent education, high-visibility crosswalk enforcement and low-cost engineering at marked crosswalks in close proximity to elementary schools and LYNX bus stops, in urban areas and cross-sections of low and high-speed roads. So how does BFF do that?
The Best Foot Forward campaign targets both pedestrians and drivers. Under the pedestrian category, the focus is on working adults, the elderly and children. Working adults are walking to bus stops and crossing busy streets to travel to work. As for the elderly and children, they are vulnerable because they have difficulty estimating the speed and distance of oncoming cars, especially at night.
Best Foot Forward works in conjunction with local public and private schools, assisted living facilities, businesses, homeowners’ associations, clubs and LYNX to educate these groups. At outreach presentations and events, local law enforcement and safety advocates can speak to seniors, working adults and children about special considerations when walking.
To target drivers, law enforcement will stop drivers who fail to yield for pedestrians at crosswalks. Media events are coordinated to film enforcement operations to promote a broader awareness, and public officials often attend enforcement operations as well. Communication tools such as social media, videos, public service announcements, speaking engagements and community events aim to keep pedestrian safety top of mind for Central Floridians.
BFF follows the best practices of programs around the country that have seen proven success. Our structure is based on a 2013 NHTSA Study in Gainesville, FL and a 1998 FDOT/NHTSA study in St. Petersburg. In Gainesville, workers with the National Highway Traffic Safety Administration tracked how many drivers yielded for pedestrians in 12 marked crosswalks. They conducted a high-visibility enforcement campaign on six of those crosswalks, with the other six serving as a control group. At the end of a year, officials saw driver yield rates double at the enforced crosswalks. But they also saw yield rates increase in the control group, proving the effects of high-visibility enforcement are felt beyond areas of enforcement.
NHTSA’s outline and program results have been replicated several places, including in Ann Arbor, MI in 2018.
Other studies prove that a cross-disciplinary, integrated approach results in the greatest amount of behavior change. That’s why Best Foot Forward uses a multi-prong approach that combines education, engineering, and enforcement to encourage behavior change and get more drivers to yield, or stop, for people at crosswalks as Florida law requires.
- New paint for crosswalks
- Additional signage
- Installation of Rectangular Rapid Flashing Beacon (RRFB)
- Moving a crosswalk to a location that encourages more usage
- Community events
- Presentations at neighborhood or homeowners’ groups
- Educational programs and events at schools
- Media stories on high-visibility enforcement
- Social media messages and outreach
- Website articles
- 2-4 enforcement operations each year
- Focus on dangerous, high-crash areas
- Focus on crosswalks near schools and bus stops
Each year, BFF partners choose a number of crosswalks to monitor and enforce. Crosswalk selection committees include city/county planners, engineers, law enforcement, LYNX and representatives of local public schools. Below are just a few of the factors that go into choosing which crosswalks BFF will monitor.
After crosswalks are chosen for the year, BFF data collectors will travel to those locations to collect baseline data for driver yield rates. BFF uses a proven method to gather and collect driver yield rates. Then, data collectors will track yield rates before and after each high-visibility enforcement. Over time, BFF tracks which crosswalks are seeing more drivers yield to pedestrians, and which ones may need additional attention and treatment (for example: engineering changes).
In order to accurately track behavior change (getting more drivers to yield to pedestrians in marked crosswalks), BFF uses standards approved by the U.S. Department of Transportation and the National Highway Transportation Safety Administration.
BFF data collectors use staged crossings to measure the number of drivers who did not yield to pedestrians in crosswalks.
Driver yielding behavior is measured in reference to an objective dilemma zone. The team employs the formula used by traffic engineers to determine whether a driver can safely stop at a traffic signal to determine the distance at which a driver can safely yield to a pedestrian standing with one foot in the crosswalk. The formula (from the Institute of Traffic Engineers) take into account driver reaction time, safe deceleration rate, the posted speed and the grade of the road. The formula was used to determine the distance to the dilemma zone boundary by multiplying the time by the speed limit in feet per second.
To aid data collectors in identifying the dilemma zone, they mark the location of the zone with a sprinkler flag, bright tape, a traffic cone or other object that can be seen from the crosswalk. Drivers who have not entered the dilemma zone when a pedestrian enters the crosswalk are scored as yielding or not yielding because they had sufficient time and space to stop safely for the pedestrian. Drivers who enter the dilemma zone before the pedestrian or researcher placed a foot in the crosswalk could not be scored as failing to yield. The formula is relatively lenient and hence many vehicles past the dilemma zone are able to safely yield.
BFF collects driver yield rate data on three different occasions:
- to gain a baseline measurement
- right before a high-visibility enforcement operation
- right after a high-visibility enforcement operation
BFF data collectors use the following procedures on each crosswalk:
- Complete three sets of crossings per crosswalk (must be at different times of the day)
- Each set consists of 20 individual tracked street-crossings
- Record observations about visibility of people and signage, weather, behavior of drivers, pedestrians and bicyclists, engineering features
BFF keeps an extensive collection of data on each of the 167 crosswalks BFF has monitored and enforced since 2012. To read more about our evaluation, click here.
The BFF coalition’s ultimate goal is to make the streets safer for all road users by focusing on one measurable behavior change- getting more drivers to stop for pedestrians in marked crosswalks, as Florida law requires.