Best Foot Forward works diligently with local and national media to help spread the message of pedestrian safety and raise awareness of Florida’s driver yield law. Best Foot Forward is happy to set up interviews with partners. Please contact Emily Hanna or Eric Trull at [email protected] or 407.542.6074.
All materials, including logos are available for download for use in news articles and stories.
The Best Foot Forward for pedestrian safety program is administered by the local non-profit Bike/Walk Central Florida (BWCF). Best Foot Forward was created to reverse the conflict between pedestrians and drivers by focusing on one specific behavior change – getting more drivers to yield for pedestrians at marked crosswalks as Florida law requires. More than a campaign, Best Foot Forward is a behavior change-based program designed to improve road safety through consistent and persistent education, high-visibility crosswalk enforcement, and low-cost engineering at marked crosswalks near elementary schools and LYNX bus stops, in urban areas and cross-sections of low and high-speed roads.
Best Foot Forward operates in Orange, Osceola, and Seminole Counties and is the largest pedestrian-focused grassroots coalition in the nation, working with more than 35 local and regional partners. Since launching in 2012, the percentage of drivers yielding to people in marked crosswalks has increased from 17% to more than 52% on roads with a speed limit of 35 mph and lower and 2% to 43% on roads 40 mph and higher.
All press releases are available for download (pdf).