All were welcome at the Rollin’ and Strollin’ community bike event held in the parking…
Final Operation Best Foot Forward of 2020 Reminds Drivers of Their Responsibilities
Deputies with the Orange County Sheriff’s Office joined officers from the Kissimmee, St. Cloud and Casselberry Police Departments to conduct the fourth and final Operation Best Foot Forward this year on Tuesday, November 10 and Wednesday, November 11. At ten crosswalks across Central Florida, agencies reminded drivers with 154 warnings and citations that they must yield to pedestrians in marked crosswalks as Florida law requires.
This week was chosen because the number of fatal traffic crashes spike the weeks following the end of daylight saving time, leaving pedestrians most at risk, according to several national studies. That’s a trend the Best Foot Forward Pedestrian Safety Program and local law enforcement agencies are working to reverse.
How It Works and the Consequences
During the enforcement, a plain-clothes officer or deputy crosses the street, legally, using the marked crosswalk and giving drivers enough time to slow and stop for them. If drivers don’t obey the law and stop for the pedestrian, they may get a minimum $164 fine. The citation also adds three points on their license.
High Visibility Equals A Lot of Visibility
News coverage is a key component of Operation Best Foot Forward, because reporters help educate drivers about Florida’s pedestrian laws. The point of an operation isn’t to ticket as many drivers as possible, it’s to educate as many drivers as possible, and media visibility does just that.
Media interest was high, with 53 media placements the week of the operation including five local television news stations. Additional coverage included WMFE, WPMZ and WDBO radio, Positively Osceola, La Prensa and other local publications. It is estimated nearly 1.9 million media impressions were made in Central Florida about Operation Best Foot Forward, equating to nearly $154,000 in earned media value.
The enforcement operation was also a big hit on social media. Best Foot Forward and Bike/Walk Central Florida posts garnered nearly 59,000 impressions with its posts across Facebook, Twitter and Instagram. See full traditional and social media report below:
Full Operation BFF Media Report November 10 & 11, 2020
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Media Coverage of Best Foot Forward
On August 23 and 24, officers and deputies across Central Florida shared an important reminder for drivers navigating school traffic: Stop for people at crosswalks or risk a citation starting…
Kissimmee Mayor Olga Gonzalez joins WKMG News 6’s Mark Lehman to discuss Operation Best Foot Forward
WKMG News 6's Mark Lehman Reports From Kissimmee joined by Kissimmee Mayor Olga Gonzalez. Law enforcement agencies across Central Florida are teaming up to protect trail users as the school…
FOX 35's Sydney Cameron covers the July edition of Operation Best Foot Forward crosswalk enforcement. She interviews Orlando Police Department's Officer Wayne Costa, Bike/Walk Central Florida's Emily Hanna and a…
A 10-year-old girl was tragically hit and killed by a driver in Osceola County. WFTV Channel 9's Christy Turner speaks to Barbara Giles of the Best Foot Forward program about…
WFTV's Nancy Alvarez and Jamie Holmes interviewed Amanda Day about the importance of pedestrian safety, dangers for people walking after Daylight Savings ends, and the Operation Best Foot Forward crosswalk…
Stephanie Bechara from Spectrum News 13 Covers the Operation Best Foot Forward crosswalk enforcement
Specturm News 13's Stephanie Bechara discusses the importance of pedestrian safety and speaks to locals during the Operation Best Foot Forward crosswalk enforcement on November 10 and 11, 2020. https://youtu.be/f3NhDQx6emU
WKMG Matt Austin says "Don't be like this driver ... It's the law to stop for pedestrians" as he tells about the Operation Best Foot Forward enforcement operation ticketing drivers…
Spectrum News 13's Jerry Hume interviews Amanda Day on the cause behind increasing pedestrian fatalities after stay-at-home orders were lifted.
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