Our mission is to improve pedestrian safety by getting drivers to yield to pedestrians in crosswalks and getting pedestrians to be more careful crossing the street.
The long term goal is to cut pedestrian injuries in half in ten years. The short term goals are to increase driver yield rates by 60 percent on roads posted 35 mph and higher, and a 10 percent increase on driver yield rates year over year on roads posted 40 mph and higher.
The Best Foot Forward action plan focuses on a “Triple E” strategy consisting of targeted high visibility Enforcement interventions, inexpensive Engineering enhancements and an Education component including earned media attention, signage, community presentations, online engagement and school participation to be implemented in tandem to maximize the overall efficiency of the program.
What Gets Measured Gets Better
In order to better achieve our goals, we stage and track individual crosswalks throughout the year to measure how many drivers yield to pedestrians in marked crosswalks. Roads posted at 35 mph or less in Orlando and at 40 mph or higher in Orange County are tracked and measured. The intersections we’re tracking in 2017 are below.
- E. Central Blvd. & Lake Ave.
- Lake Baldwin Ln. & Almond Ave.
- E. Rollins St. & Camden Rd.
- S. Semoran Blvd. & Curry Ford Rd.
- Robinson St. & Rosalind Ave.
- Virginia Dr. & Urban Trail
- Lake Underhill Rd. & Palmer St.
- S. Conway Rd. & Hargill Dr.
- Conroy Rd. & Vineland Rd.
- Edgewater Dr. & Shady Lane Dr.
- General Rees Ave., N. of Parkland Dr.
- Woodbury Rd. & Mallory Circle
- W. Kennedy Blvd. & Deacon Jones Blvd.
- Sea Harbor Dr. & Sea World Dr.
- N. Semoran Blvd. & University Blvd.
- Landstar Blvd. & Brook Hollow Dr.
- International Dr. & Austrian Ct.
- Landstar Blvd. & Misley Dr.
- W. Oak Ridge Rd. & Magic Way
- Pine Hills Rd. & El Trio Way
- Universal Blvd. & Rosen Hospitality College
Before Best Foot Forward, the yield rate for crosswalks on roads posted 40 mph and higher was a very low 1.2 percent – that is about 1 in 100 cars yielding. At the end of 2016, into our fifth year, 28 percent of drivers on roads 40 mph or higher were yielding. Still low, but improving.
For crosswalks on roads posted 35 mph or less, the baseline yield rate measured before BFF was 17 percent. That number has continued to climb each year, with 63% of drivers yielding to people in a crosswalk on roads 35 mph or less.
Before Best Foot Forward, only 1.2% of drivers stopped for a person in a marked crosswalk on roads 40 mph or higher.
Two years later, that number is closer to 28%. Making progress.
Progress in the Numbers
June 2012 – December 2016
18-Month Progress Report: Jun. 2013 – Dec. 2014
Best Foot Forward (BFF) released its 2014 18-Month Progress Report and found that yield rates the average percentage that motorists stop, or yield for a pedestrian in a marked crosswalk –
– increased from 12 percent in 2012 to 45 percent in 2014 on roads 35 mph or less
– increased from 1.2 percent in 2012 to 23 percent in 2014 on roads 40 mph or above
Studies show that if 60 percent of drivers yield for pedestrians, others will quickly follow suit.
BFF uses a Triple “E” Approach that combines Education, Engineering and Enforcement, and a large dose of engagement and evaluation.
First Year Report: June 2012 – June 2013
In its first year, Best Foot Forward made big changes in Orlando. The 2013 annual report highlights how the BFF coalition was created, their launch, the three “E’s” – Education, Engineering, and Enforcement, an evaluation of the crosswalks, and what’s happening next.
During the first year of Best Foot Forward – Yield rates on roads 35 MPH and less went from 12% to 48% and yield rates on roads 40 MPH and higher went from 1.2% to 5%
- OPD & OCSO issued a total of 3,263 warning and 1,349 citations in 212 enforcement operations
- Received over $100,000 in estimated value of TV coverage
- Conducted 40 presentations to local groups
- Distributed 100,000 flyers and 6,000 bumper stickers