The Triple E Approach
Best Foot Forward is a data-driven, multi-prong approach that combines education, engineering, and enforcement to get more drivers to yield, or stop, for people at crosswalks as Florida law requires. Short-term success is measured by the percentage of drivers yielding to pedestrians in marked crosswalks. The ultimate measure of success, however, will be the reduction of pedestrian deaths and injuries.
Engineering – Since the launch of Best Foot Forward in Osceola County, BFF has monitored the following crosswalks to measure the percent of drivers yielding for pedestrians. These crosswalks were selected based on a variety of factors including proximity to schools or LYNX bus stops, engineering treatment opportunities and the cross-section of road speeds.
Education – Many drivers are unaware of Florida yield laws. BFF focuses on grassroots efforts to educate the community at events and speaking engagements. Our partners at the Osceola County School District are also educating parents, student drivers and staff members about the law.
Enforcement – The warning phase that law enforcement began in January is also a part of the education effort. The warnings being issued will prepare the community for the next phase: Enforcement. Kissimmee Police Department, St. Cloud Police Department and the Osceola County Sheriff’s Office have been giving out warnings to drivers not yielding to pedestrians in crosswalks since January. On April 18th, law enforcement kicked off ticketing with their first Operation Best Foot Forward – an enforcement action where a decoy officer in plain clothes crosses the street in pre-selected marked crosswalks while radioing other officers when drivers do not yield. Those officers proceed to pull over drivers, educate them on the driver yield law and give them a warning or citation for a minimum of $164 and three points on their license.