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One yield rate at a time

Six years ago, the Best Foot Forward (BFF) initiative launched to reverse the conflict between people walking and driving. The focus was simple: get more drivers to yield and stop for pedestrians at marked crosswalks as Florida law requires. Using…

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Making the mark with media coverage

How do you know when you’ve made your mark? Especially when it’s about something so pedestrian as a pedestrian safety campaign. Some say, the campaign hit the mark because of its catchy name, Best Foot Forward (BFF). The name sticks,…

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Vehicle size matters

Sport utility vehicles (SUVs) come in handy – they make it easy to lug around groceries and kids, can stand some off-roading and may even score some pretty decent gas mileage if you have a newer model. However, these perks…

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iYield4Euro(ped)ians

Having grown up in Central Florida, I am no stranger to dangerous walking conditions. However, when I studied abroad in Madrid, Spain, I quickly realized that it’s not easy to travel on foot, no matter where you are in the…

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